Short-cut to marketing the library /

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketi...

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Bibliographic Details
Main Author: Helinsky, Zuzana, 1950-
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Oxford, England : Chandos Publishing, 2008.
Series:Chandos information professional series.
Subjects:
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Call Number: Z716.3 .H45 2008eb
 
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Z716.3 .H45 2008eb Available