Competitor analysis in financial services /
This is the first comprehensive professional guide to the strategies and techniques of competitor analysis for the financial services industry. It explains how to set up systems and models to identify and analyse competitors and their products. The book begins with an overview of the need for compet...
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| Format: | eBook |
| Language: | English |
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Cambridge, England :
Woodhead Pub.,
1998.
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| Online Access: | Connect to the full text of this electronic book |
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