Competitor analysis in financial services /
This is the first comprehensive professional guide to the strategies and techniques of competitor analysis for the financial services industry. It explains how to set up systems and models to identify and analyse competitors and their products. The book begins with an overview of the need for compet...
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| Format: | eBook |
| Language: | English |
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Cambridge, England :
Woodhead Pub.,
1998.
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Front Cover; Competitor Analysis in Financial Services; Copyright Page; Table of Contents; Preface; Chapter 1. The need for competitor analysis; 1.1 The importance of competitor analysis; 1.2 The increase in competition; 1.3 Competition across type boundaries; 1.4 Competition across borders; 1.5 Importance for strategy and tactics; 1.6 Takeovers and mergers; 1.7 Benchmarking; 1.8 Resources; 1.9 Sources; 1.10 Determining needs; 1.11 Keeping secrets; Chapter 2. Who are your competitors?; 2.1 Banks; 2.2 Insurers; 2.3 Assurers; 2.4 Bancassurers; 2.5 Building societies; 2.6 Friendly societies.
- 2.7 Retailers2.8 Industrial groups; 2.9 Technology supplier; 2.10 Communication channels; 2.11 Brokers; 2.12 Telebrokers and direct insurers; 2.13 Telebankers; 2.14 Services suppliers; 2.15 Manufacturers; Chapter 3. Establishing the corporate framework; 3.1 Resourcing and location of the department; 3.2 Internal or external?; 3.3 Managing the department; 3.4 Baseline; 3.5 Updating; 3.6 Determining different needs; 3.7 Preventing information overload; 3.8 Internal payments
- transfer pricing; 3.9 Reporting lines; Chapter 4. Establishing the strategic framework; 4.1 Responsibility.
- 4.2 What to seek4.3 What to analyse; 4.4 Who to tell; 4.5 When to tell; 4.6 How to tell; 4.7 Liaison with competitors; 4.8 Liaison with customers
- wholesale; 4.9 Liaison with customers
- retail; 4.10 Liaison with suppliers; Chapter 5. Sources; 5.1 Staff; 5.2 Customers; 5.3 Suppliers; 5.4 Competitors; 5.5 Trade associations; 5.6 Syndication; 5.7 Published information; 5.8 On-line information; 5.9 Newsletters and magazines; 5.10 Government bodies and agencies; 5.11 Product literature; 5.12 Direct mail; 5.13 Press and magazine advertising; 5.14 Television and radio advertising.
- 5.15 Recruitment adverts5.16 Trade shows and fairs; 5.17 Exhibitions and conferences; 5.18 Mystery shopping; 5.19 Foreign links; 5.20 Cuttings services; Chapter 6. Analysis; 6.1 The base; 6.2 Ad hoc exercises; 6.3 Continuous assessment; 6.4 Monitoring results; 6.5 Interpretation; 6.6 Red herrings; 6.7 Past, present and future; 6.8 Adding value; Chapter 7. Systems; 7.1 Paper files; 72 Literature storing; 7.3 Computers; 7.4 Databases; 7.5 Matrices; 7.6 Retrieval; Chapter 8. Models; 8.1 Buy or set up?; 8.2 Motor insurance; 8.3 Household insurance; 8.4 Health insurance.
- 8.5 Life and related covers8.6 Banking; 8.7 Mortgages; 8.8 Hardware and software; 8.9 Polygons; 8.10 SWOT analysis; Chapter 9. Own products and services; 9.1 Feedback from staff; 9.2 Feedback from customers; 9.3 Campaign reports; 9.4 Competitors' response to your product; 9.5 Pilots; 9.6 Tracking studies; 9.7 Ad hoc research; 9.8 Analysis; Chapter 10. What competitors offer; 10.1 Competitors now; 10.2 Competitors future; 10.3 Who to choose; 10.4 Strategy, tactics and goals; 10.5 Products; 10.6 Services; 10.7 Resources, capabilities and networks; 10.8 Management and staff.