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Strategic marketing decision-making in Japanese and South Korean companies /

This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strate...

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Bibliographic Details
Main Author: Lee, Yang-Im
Corporate Author: ScienceDirect (Online service)
Other Authors: Trim, Peter R. J.
Format: eBook
Language:English
Published: Oxford : Chandos, 2008.
Series:Chandos Asian studies series.
Subjects:
Strategic planning > Japan.
Strategic planning > Korea (South)
Marketing > Japan.
Marketing > Korea (South)
Decision making > Japan.
Decision making > Korea (South)
Corporate culture > Japan.
Corporate culture > Korea (South)
Planification stratégique > Japon.
Planification stratégique > Corée du Sud.
Marketing > Japon.
Marketing > Corée du Sud.
Prise de décision > Japon.
Prise de décision > Corée du Sud.
Culture organisationnelle > Japon.
Culture organisationnelle > Corée du Sud.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Corporate culture
Decision making
Marketing
Strategic planning
Japan
Korea (South)
Marketing.
Japan.
Zuid-Korea.
Electronic books.
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Call Number: HD30.28 .L44 2008eb
 
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HD30.28 .L44 2008eb Available