Globalization and the Chinese retailing revolution : competing in the world's largest emerging market /

Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about b...

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Bibliographic Details
Main Author: Zhen, Yong
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Oxford : Chandos Pub., 2007.
Series:Chandos Asian studies series.
Subjects:
Online Access:Connect to the full text of this electronic book
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by Zhen, Yong
Published 2007
Book