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Globalization and the Chinese retailing revolution : competing in the world's largest emerging market /

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Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about b...

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Bibliographic Details
Main Author: Zhen, Yong
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Oxford : Chandos Pub., 2007.
Series:Chandos Asian studies series.
Subjects:
Retail trade.
Retail trade > China.
Globalization.
China > Economic conditions > 2000-
Commerce de détail.
Commerce de détail > Chine.
Mondialisation.
Chine > Conditions économiques > 2000-
globalism.
BUSINESS & ECONOMICS > Commerce.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Sales & Selling > General.
Economic history
Globalization
Retail trade
China
Since 2000
Electronic books.
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Call Number: HF5429.6.C5 Z45 2007eb
 
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HF5429.6.C5 Z45 2007eb Available