Budget constraints and optimization in sponsored search auctions /

Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide ins...

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Bibliographic Details
Main Authors:	Yang, Yanwu (Author), Wang, Fei-Yue (Author)
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	San Diego, CA : Academic Press, 2014.
Series:	Intelligent systems series.
Subjects:	Software engineering > Management. Budget. Budgets budgets. COMPUTERS > Software Development & Engineering > Project Management. Budget Software engineering > Management Electronic books.
Online Access:	Connect to the full text of this electronic book

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Call Number	Status	Get It
Call Number:		QA76.758 .Y36 2014eb

QA76.758 .Y36 2014eb	Available