Open innovation in the food and beverage industry /

Food and beverage companies are increasingly choosing to enhance internal idea development by pursuing an 'open innovation' approach, allowing the additional exploitation of external ideas and paths to market. Drawing on a range of important case studies, Open innovation in the food and be...

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Bibliographic Details
Corporate Author: ScienceDirect (Online service)
Other Authors: Garcia Martinez, Marian (Editor)
Format: eBook
Language:English
Published: Oxford : Woodhead Publishing, 2013.
Series:Woodhead Publishing in food science, technology, and nutrition ; no. 243.
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Call Number: TP370 .O64 2013eb
 
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TP370 .O64 2013eb Available