Cover Image

Using information to develop a culture of customer centricity : customer centricity, analytics, and information utilization /

Show other versions (1)

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated...

Full description

Bibliographic Details
Main Author: Loshin, David, 1963- (Author)
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Amsterdam : Morgan Kaufmann, 2014.
Subjects:
Customer relations.
Business planning.
Consumers > Research.
Consommateurs > Recherche.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business planning
Consumers > Research
Customer relations
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Item Description:Previously issued in print. 2013.
Physical Description:1 online resource
Bibliography:Includes bibliographical references.
ISBN:9780124115132
0124115136
1306167906
9781306167901