The digital crown : winning at content on the web /

"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote,...

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Bibliographic Details

Main Author:	Leibtag, Ahava
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Amsterdam : Morgan Kauffmann is an imprint of Elsevier, 2013.
Subjects:	Internet marketing. Branding (Marketing) Marketing sur Internet. Stratégie de marque. branding. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Internet marketing Electronic books.
Online Access:	Connect to the full text of this electronic book