From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing /

Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between...

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