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Brainstorming and beyond : a user-centered design method /

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Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on br...

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Bibliographic Details
Main Author: Wilson, Chauncey
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Language Notes:English.
Published: Oxford : Morgan Kaufmann, 2013.
Subjects:
Brainstorming.
Creative ability.
Social groups.
Creativity
Group Processes
Remue-méninges.
Créativité.
Dynamique des groupes.
creativity.
COMPUTERS > User Interfaces.
Social groups
Creative ability
Brainstorming
Electronic books.
Conference papers and proceedings
Online Access:Connect to the full text of this electronic book
Description
Summary:Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs.
Physical Description:1 online resource (viii, 75 pages) : illustrations
Bibliography:Includes bibliographical references.
ISBN:9780124071667
012407166X
0124071570
9780124071575