Brainstorming and beyond : a user-centered design method /

Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on br...

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Bibliographic Details

Main Author:	Wilson, Chauncey
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Language Notes:	English.
Published:	Oxford : Morgan Kaufmann, 2013.
Subjects:	Brainstorming. Creative ability. Social groups. Creativity Group Processes Remue-méninges. Créativité. Dynamique des groupes. creativity. COMPUTERS > User Interfaces. Social groups Creative ability Brainstorming Electronic books. Conference papers and proceedings
Online Access:	Connect to the full text of this electronic book