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Breakthrough food production innovation through emotions research /

Brand owners are in crisis. Consumer trust is at an all time low. Over 95% of all consumer product launches in the packaged goods sector fail to achieve their goals for success. This book gives a clear answer to why success rates are so low in the consumer packaged good industry and lays out a roadm...

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Bibliographic Details
Main Author: Lundahl, David S.
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: London ; Waltham, MA : Elsevier/Academic Press, ©2012.
Subjects:
Food > Marketing.
Food > Psychological aspects.
New products > Development.
New products > Marketing.
Food industry and trade.
Package goods industry.
Emotions.
Consumer behavior.
Aliments > Aspect psychologique.
Conditionnement (Emballage) > Industrie.
Consommateurs > Comportement.
Consumer behavior
Emotions
Food industry and trade
Food > Marketing
Food > Psychological aspects
New products > Development
New products > Marketing
Package goods industry
voedselproducten
food products
productontwikkeling
product development
innovaties
innovations
emoties
emotions
consumentengedrag
consumer behaviour
Food Product Design
Productontwikkeling van levensmiddelen
Electronic books.
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Holdings details from Available Online
Call Number: HD9000.5 .L796 2012
 
Call Number Status Get It
HD9000.5 .L796 2012 Available