The essential persona lifecycle : your guide to building and using personas /

Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is a...

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Bibliographic Details

Main Author:	Pruitt, John
Corporate Author:	ScienceDirect (Online service)
Other Authors:	Adlin, Tamara
Format:	eBook
Language:	English
Published:	San Francisco, Calif. : Oxford : Morgan Kaufmann ; Elsevier Science [distributor], 2010.
Subjects:	Product management. New products. Research, Industrial. Produits commerciaux > Gestion. Recherche industrielle. New products Product management Research, Industrial Electronic books.
Online Access:	Connect to the full text of this electronic book