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Managing electronic media : making, marketing, and moving digital content /

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Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that m...

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Bibliographic Details
Main Author: Van Tassel, Joan M.
Corporate Author: ScienceDirect (Online service)
Other Authors: Poe-Howfield, Lisa
Format: eBook
Language:English
Language Notes:English.
Published: Burlington, MA : Focal Press/Elsevier, ©2010.
Subjects:
Mass media > Management.
Médias > Gestion.
TECHNOLOGY & ENGINEERING > Radio.
Mass media > Management
massamedia
mass media
communicatie
communication
informatiediensten
information services
public relations
technologieoverdracht
technology transfer
informatiewetenschap
information science
Mass Media
Massamedia
Electronic books.
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Call Number: P96.M34 V36 2010
 
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P96.M34 V36 2010 Available