The business of media distribution : monetizing film, TV and video content in an online world /

Written by the insider who headed sales for Lucasfilm across distribution markets and managed the release of Star Wars Episode III, this is the first book to show how all related media distribution markets, including television, video and online, work together and independently to finance and maximi...

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Bibliographic Details

Main Author:	Ulin, Jeff
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Oxford : Focal, 2009.
Subjects:	Mass media > Marketing. Internet marketing. Marketing sur Internet. Internet marketing Mass media > Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book