Team sports marketing /

Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demon...

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Bibliographic Details

Main Author:	Wakefield, Kirk L.
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Burlington, Mass. : Elsevier Butterworth-Heinemann, ©2007.
Subjects:	Team sports > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book