CRM : redefining customer relationship management /
In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...
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| Format: | eBook |
| Language: | English |
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Amsterdam ; Boston :
Digital Press,
©2002.
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| Online Access: | Connect to the full text of this electronic book |
| Summary: | In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizations do business. At a technology level, CRM is increasingly about conjoined best-of-breed applications delivered via portal technologies. At a business level, it is beginning to invade traditional territories occupied by brand management or customer support. Peel shows companies how to make the shift to the new paradigm. Defines the nature of new CRM niche solutions Provides entirely new types of functionality that mesh seamlessly Describes solutions focused solely on the needs of the customer. |
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| Physical Description: | 1 online resource (xvii, 217 pages) : illustrations |
| Bibliography: | Includes bibliographical references (pages 187-200) and index. |
| ISBN: | 9780080503448 0080503446 |