CRM : redefining customer relationship management /

In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...

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Bibliographic Details

Main Author:	Peel, Jeffrey
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Digital Press, ©2002.
Subjects:	Customer relations > Management. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Customer relations > Management Electronic books.
Online Access:	Connect to the full text of this electronic book