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The pursuit of new product development : the business development process /

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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must...

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Bibliographic Details
Main Author: Annacchino, Marc A.
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Amsterdam ; Boston : Butterworth-Heinemann, ©2007.
Subjects:
New products.
Product management.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Development > Business Development.
New products
Product management
Productontwikkeling.
Marketing.
Productiewijze.
Electronic books.
dissertations.
Academic theses
Academic theses.
Thèses et écrits académiques.
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Call Number: HF5415.153 .A563 2007eb
 
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HF5415.153 .A563 2007eb Available