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New product development : from initial idea to product management /

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Covers the entire process of product development from idea to launch without missing a step!

Bibliographic Details
Main Author: Annacchino, Marc A.
Corporate Author: ScienceDirect (Online service)
Format: eBook
Language:English
Published: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Subjects:
New products > Planning.
Product management.
Produits nouveaux > Planification.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Development > Business Development.
New products > Planning
Product management
Productontwikkeling.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Covers the entire process of product development from idea to launch without missing a step!
Physical Description:1 online resource (xxxii, 567 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9780080469898
0080469892
9780750677325
0750677325