New product development : from initial idea to product management /

Covers the entire process of product development from idea to launch without missing a step!

Bibliographic Details
Main Author:	Annacchino, Marc A.
Corporate Author:	ScienceDirect (Online service)
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Subjects:	New products > Planning. Product management. Produits nouveaux > Planification. Produits commerciaux > Gestion. BUSINESS & ECONOMICS > Development > Business Development. New products > Planning Product management Productontwikkeling. Electronic books.
Online Access:	Connect to the full text of this electronic book

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