The persona lifecycle : keeping people in mind throughout product design /

"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using...

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Bibliographic Details
Main Author:	Pruitt, John
Corporate Author:	ScienceDirect (Online service)
Other Authors:	Adlin, Tamara
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, ©2006.
Series:	Morgan Kaufmann series in interactive technologies.
Subjects:	Product management. New products. Research, Industrial. Technology. Computing Methodologies User-Computer Interface Technology Produits commerciaux > Gestion. Produits nouveaux. Recherche industrielle. Technologie. TECHNOLOGY & ENGINEERING > Industrial Technology. TECHNOLOGY & ENGINEERING > Industrial Engineering. BUSINESS & ECONOMICS > Production & Operations Management. New products Product management Research, Industrial Electronic books. dissertations. Academic theses Academic theses. Thèses et écrits académiques.
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Call Number	Status	Get It
Call Number:		HF5415.15 .P79 2006eb

HF5415.15 .P79 2006eb	Available