Concepts of corporate governance and public governance : building identity, brand, image and reputation in the digital era /

This book explains the principles of corporate governance, public governance, corporate identity, corporate branding and reputation. The concepts are fundamental in shaping a corporate identity and building a reputable organisation and in contributing to the long-term success and sustainability of o...

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Bibliographic Details

Main Authors:	Hamzah, Zalfa Laili (Author), Sulaiman, Noor Adwa (Author), Ismail, Maria Mohd (Author)
Format:	eBook
Language:	English
Published:	Singapore : Springer, [2026]
Subjects:	Corporate governance. Public administration. Gouvernement d'entreprise. Administration publique (Science)