Cover Image

Navigating simulations in marketing for strategic success /

"This book aims to aims to bridge the gap between theoretical knowledge and hands-on implementation, providing both academic and practical insights"-- Provided by publisher.

Bibliographic Details
Other Authors: Masouras, Andreas, 1980- (Editor), Komodromos, Marcos (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:
Marketing > Computer simulation.
Decision making > Computer simulation.
Electronic books.
Description
Summary:"This book aims to aims to bridge the gap between theoretical knowledge and hands-on implementation, providing both academic and practical insights"-- Provided by publisher.
Physical Description:1 online resource (xix, 460 pages) : color illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9798337331430 (electronic bk.)