Navigating simulations in marketing for strategic success /

"This book aims to aims to bridge the gap between theoretical knowledge and hands-on implementation, providing both academic and practical insights"-- Provided by publisher.

Bibliographic Details
Other Authors: Masouras, Andreas, 1980- (Editor), Komodromos, Marcos (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:

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Call Number: HF5415.125 .N38 2026
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