The making of the modern supermarket : self-service adoption in British food retailing, 1950-1975 /

The Making of the Modern Supermarket describes the emergence and growth of the modern supermarket format in Britain, showing how the original American innovation of self-service was adapted to the different postwar British context in a number of ways.

Bibliographic Details
Main Authors: Salmon, Bridget, 1957- (Author), Godley, Andrew, 1963- (Author)
Format: eBook
Language:English
Published: Oxford ; New York, NY : Oxford University Press, [2025]
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:The Making of the Modern Supermarket describes the emergence and growth of the modern supermarket format in Britain, showing how the original American innovation of self-service was adapted to the different postwar British context in a number of ways.
Abstract:"This book describes the emergence and growth of the modern supermarket format in Britain, showing how the original American innovation of self-service adapted to the different postwar British context in a number of ways. During the early 1960s various retailers began to experiment with supermarket formats. Sainsbury's moved slowly into self-service, but began to develop a different model, emphasizing fresh foods and perishable goods. This led it to pursue a more expensive path as it invested in self-service, creating a novel supermarket format by the end of the 1960s that became the most popular and the template for others to follow"-- Oxford Academic
Physical Description:1 online resource : illustrations
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9780191747762
0191747769
9780198956235
0198956231
9780198956228
0198956223