The influence economy : decoding supplier-induced demand /

"This book explores supplier-induced demand in professional services, examining the conditions under which consulting, marketing, banking, and legal firms sell products and services that are unrelated to the buyer's needs. In the weak form of supplier-induced demand, procuring an additiona...

Full description

Bibliographic Details
Main Author:	Sytch, Maxim (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Oxford University Press, [2025]
Subjects:	Professions > Marketing. Consultants > Marketing. Industrial procurement. Consumer behavior. Supply and demand. Professions libérales > Marketing. Approvisionnement dans l'entreprise. Consommateurs > Comportement. Offre et demande. Management. BUSINESS & ECONOMICS. Strategic Planning. Organizational Behavior. Business & Management. Business and Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Internet

Connect to the full text of this electronic book

Available Online

Holdings details from Available Online
Call Number	Status	Get It
Call Number:		HD8038.A1 S98 2025

HD8038.A1 S98 2025	Available