Marketing for nonprofit organizations : insights and innovations /
"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection,...
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| Format: | eBook |
| Language: | English |
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New York, NY :
Oxford University Press,
2021.
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| Edition: | Second edition. |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection, strategy, promotional tactics, including social media and evaluation. Insights are based primarily on academic research that has been published and now translated into usable information for professionals. Innovations highlights organizations who are doing things a different way and topics that are relatively new the field. The second edition includes many updated examples as well as new information on several topics such as social enterprise, design thinking, collective impact and narratives in nonprofits. Readers will find an organized, easy to read overview of the important considerations for marketing for new and established non-profit organizations and foundations"-- |
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| Item Description: | Revised edition of the author's Marketing for nonprofit organizations, 2014. |
| Physical Description: | 1 online resource (xi, 225 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780190090814 0190090812 9780190090838 0190090839 9780190090821 0190090820 |