Marketing for nonprofit organizations : insights and innovations /

"Marketing for Nonprofit Organizations: Insights and Innovations (second edition) is a comprehensive overview of the marketing process specifically for nonprofit and social impact organizations. This book covers important topics to non-profit professionals: branding, target audience selection,...

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Bibliographic Details

Main Author:	Grau, Stacy Landreth (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Oxford University Press, 2021.
Edition:	Second edition.
Subjects:	Nonprofit organizations > Marketing. Associations sans but lucratif > Marketing. Nonprofit organizations > Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book