Beyond greenwash? : explaining credibility in transnational eco-labeling /

Beyond Greenwash systematically investigates the credibility of transnational eco-labeling organizations across countries and commercial sectors. It uses original data, an innovative mixed-method research design, and a unique measure of credibility in transnational governance to challenge the conven...

Full description

Bibliographic Details

Main Author:	Ven, Hamish van der (Author)
Format:	eBook
Language:	English
Published:	New York, NY, United States of America : Oxford University Press, [2019]
Subjects:	Eco-labeling. Eco-labeling > Standards. Eco-labeling > Government policy. Green marketing. Étiquetage écologique. Étiquetage écologique > Normes. Étiquetage écologique > Politique gouvernementale. Marketing vert. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Eco-labeling Green marketing Electronic books.
Online Access:	Connect to the full text of this electronic book