The Citizen Marketer

The Citizen Marketer explores how everyday people circulate political media messages in the hopes of persuading peers and shaping the public mind. By examining the logics behind spreading political memes, hashtags, and more, Joel Penney charts the promises of citizen marketing for expanding democrat...

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Bibliographic Details

Main Author:	Penney, Joel
Format:	eBook
Language:	English
Published:	Oxford : Oxford University Press, 2017.
Series:	Oxford studies in digital politics.
Subjects:	Political participation > Technological innovations. Communication in politics > Technological innovations. Social media > Political aspects. Marketing > Political aspects. Public opinion > Political aspects. Participation politique > Innovations. Communication politique > Innovations. Médias sociaux > Aspect politique. Marketing > Aspect politique. Opinion publique > Aspect politique. Political participation > Technological innovations Communication in politics > Technological innovations Public opinion > Political aspects Social media > Political aspects Electronic books.
Online Access:	Connect to the full text of this electronic book