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Liking Ike : how mad men and celebrities remade politics in the 1950s /

'Liking Ike' offers a behind-the-scenes look at how advertising agencies parternered with political strategists to involve celebrities in Dwight Eisenhower's presidential campaigns, setting the stage for future presidential contests.

Bibliographic Details
Main Author: Blake, David Haven (Author)
Format: eBook
Language:English
Published: New York, NY : Oxford University Press, 2016.
Subjects:
Eisenhower, Dwight D. > (Dwight David), > 1890-1969.
Eisenhower, Dwight D. > (Dwight David), > 1890-1969
Eisenhower, Dwight D. > 1890-1969
United States > Politics and government > 1953-1961.
Political culture > United States > History > 20th century.
Presidents > United States > Election > 1952.
Presidents > United States > Election > 1956.
Celebrities > Political activity > United States > History > 20th century.
États-Unis > Politique et gouvernement > 1953-1961.
Célébrités > Activité politique > États-Unis > Histoire > 20e siècle.
HISTORY > United States > 20th century.
POLITICAL SCIENCE > History & Theory.
SOCIAL SCIENCE > Media Studies.
Celebrities > Political activity
Political culture
Politics and government
Presidents > Election
United States
Wahlkampf
1900-1999
Electronic books.
History
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Call Number: E835 .B53 2016
 
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E835 .B53 2016 Available