Analytic activism : digital listening and the new political strategy /

Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of ""analytic acti...

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Bibliographic Details

Main Author:	Karpf, David, 1978- (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Oxford University Press, [2016]
Series:	Oxford studies in digital politics.
Subjects:	Political participation > Technological innovations. Communication in politics > Technological innovations. Political campaigns > Data processing. Data mining > Political aspects. Big data > Political aspects. Participation politique > Innovations. Communication politique > Innovations. Exploration de données (Informatique) > Aspect politique. Données volumineuses > Aspect politique. BUSINESS & ECONOMICS > Finance. Political participation > Technological innovations Communication in politics > Technological innovations Big data > Political aspects Political campaigns > Data processing Electronic books.
Online Access:	Connect to the full text of this electronic book