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Social marketing research for global public health : methods and technologies /

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Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to pr...

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Bibliographic Details
Main Author: Evans, W. Douglas (Author)
Format: eBook
Language:English
Published: Oxford ; New York : Oxford University Press, [2016]
Subjects:
Public health campaigns.
Social marketing.
Public health.
Social media.
Social Validity, Research > methods
Public Health
Social Marketing
Marketing of Health Services
Social Media
Marketing social.
Santé publique.
Médias sociaux.
public health.
social media.
POLITICAL SCIENCE > Public Policy > Social Security.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
Social media
Public health
Public health > Marketing
Social marketing
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods.
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9780190226022
0190226021
9780190606459
0190606452