Social marketing research for global public health : methods and technologies /

Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to pr...

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Bibliographic Details
Main Author:	Evans, W. Douglas (Author)
Format:	eBook
Language:	English
Published:	Oxford ; New York : Oxford University Press, [2016]
Subjects:	Public health campaigns. Social marketing. Public health. Social media. Social Validity, Research > methods Public Health Social Marketing Marketing of Health Services Social Media Marketing social. Santé publique. Médias sociaux. public health. social media. POLITICAL SCIENCE > Public Policy > Social Security. POLITICAL SCIENCE > Public Policy > Social Services & Welfare. Social media Public health Public health > Marketing Social marketing Electronic books.
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Call Number:		RA427

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