Innovation in an advanced consumer society : value-driven service innovation /
The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovatio...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
2016.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovation. |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780191774218 0191774219 |