Innovation in an advanced consumer society : value-driven service innovation /
The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovatio...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
2016.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
HD45 .F87 2016eb |
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| Call Number | Status | Get It |
| HD45 .F87 2016eb | Available | |