Innovation in an advanced consumer society : value-driven service innovation /

The future challenge for societies and firms is that economic growth will increasingly be based on services rather than manufacturing and products. This book aims to develop innovation theory by focusing on innovation in a consumer society and deveolping the concept of Value Driven Service Innovatio...

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Bibliographic Details
Main Authors: Furseth, Peder Inge, 1961- (Author), Cuthbertson, Richard (Author)
Format: eBook
Language:English
Published: Oxford : Oxford University Press, 2016.
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Call Number: HD45 .F87 2016eb
 
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HD45 .F87 2016eb Available