From big data to big profits : success with data and analytics /

This title examines the technological, operational, and market transformations underway that are driving how Big Data is perceived and monetised in the post-Internet era. The book provides a framework for assessing Big Data readiness and an evaluation on the performance of firms in leveraging Big Da...

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Bibliographic Details

Main Author:	Walker, Russell, 1972- (Author)
Format:	eBook
Language:	English
Published:	Oxford : Oxford University Press, [2015]
Subjects:	Big data. Données volumineuses. BUSINESS & ECONOMICS > Industrial Management. BUSINESS & ECONOMICS > Management. BUSINESS & ECONOMICS > Management Science. BUSINESS & ECONOMICS > Organizational Behavior. Big data Electronic books.
Online Access:	Connect to the full text of this electronic book