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Handbook of culture and consumer behavior /

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Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As...

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Bibliographic Details
Other Authors: Ng, Sharon (Editor), Lee, Angela Y. (Editor)
Format: eBook
Language:English
Published: New York, NY : Oxford University Press, [2015]
Series:Frontiers of culture and psychology.
Subjects:
Consumer behavior > Cross-cultural studies.
Consumers > Cross-cultural studies.
Consumption (Economics) > Cross-cultural studies.
Consumer satisfaction.
Cross-cultural studies.
Consumer Behavior
Cross-Cultural Comparison
Consommateurs > Comportement > Études transculturelles.
Consommateurs > Satisfaction.
Études transculturelles.
Consommateurs > Études transculturelles.
Société de consommation > Études transculturelles.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Cross-cultural studies
Consumer satisfaction
Consumer behavior
Consumers
Consumption (Economics)
Internationale Marktforschung
Verbraucherverhalten
Verbraucher
Konsumentpsykologi.
Konsumentforskning.
Electronic books.
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Holdings details from Available Online
Call Number: HF5415.32 .H3635 2015
 
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HF5415.32 .H3635 2015 Available