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Trade shows in the globalizing knowledge economy /

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This work presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalisation.

Bibliographic Details
Main Authors: Bathelt, Harald (Author), Golfetto, Francesca (Author), Rinallo, Diego, 1973- (Author)
Format: eBook
Language:English
Published: Oxford : Oxford University Press, 2014.
Subjects:
Trade shows.
Knowledge economy.
Salons professionnels.
Économie du savoir.
trade shows.
BUSINESS & ECONOMICS > Advertising & Promotion.
Knowledge economy
Trade shows
Electronic books.
Online Access:Connect to the full text of this electronic book
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