Trade shows in the globalizing knowledge economy /

This work presents a radically innovative view on trade shows as knowledge-rich places, where firms learn through observation and interaction with other economic actors, and as enablers, rather than mere consequences, of globalisation.

Bibliographic Details

Main Authors:	Bathelt, Harald (Author), Golfetto, Francesca (Author), Rinallo, Diego, 1973- (Author)
Format:	eBook
Language:	English
Published:	Oxford : Oxford University Press, 2014.
Subjects:	Trade shows. Knowledge economy. Salons professionnels. Économie du savoir. trade shows. BUSINESS & ECONOMICS > Advertising & Promotion. Knowledge economy Trade shows Electronic books.
Online Access:	Connect to the full text of this electronic book