Selling yoga : from counterculture to pop culture /

'Selling Yoga' explores how modern yoga became transformed from a largely countercultural phenomenon to a part of pop culture when entrepreneurs became strategic participants in a global market and succeeded in 'selling yoga' by establishing continuity between their yoga brands a...

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Bibliographic Details

Main Author:	Jain, Andrea R. (Author)
Format:	eBook
Language:	English
Published:	New York : Oxford University Press, [2015]
Subjects:	Yoga > Economic aspects. Popular culture. Popular Culture Yoga > Aspect économique. Culture populaire. popular culture. PHILOSOPHY > Eastern. Popular culture Electronic books.
Online Access:	Connect to the full text of this electronic book