Local Players in Global Games : the Strategic Constitution of a Multinational Corporation.

What happens when previously autonomous firms from different countries, each with their own identities, routines and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do m...

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Bibliographic Details

Main Author:	Zeitlin, Jonathan (Author)
Format:	eBook
Language:	English
Published:	Oxford Scholarship Online 2005.
Subjects:	A.P.V. Company. A.P.V. Company International business enterprises > Case studies. Entreprises multinationales > Études de cas. International business enterprises Electronic books. Case studies
Online Access:	Connect to the full text of this electronic book