Seduction by contract : law, economics, and psychology in consumer markets /
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, mislea...
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| Format: | eBook |
| Language: | English |
| Published: |
Oxford :
Oxford University Press,
©2012.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure. |
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| Physical Description: | 1 online resource (xvi, 280 pages) |
| Bibliography: | Includes bibliographical references (pages 251-267) and index. |
| ISBN: | 9780191640377 0191640379 9780191751660 0191751669 |