Seduction by contract : law, economics, and psychology in consumer markets /

'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, mislea...

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Bibliographic Details
Main Author: Bar-Gill, Oren
Format: eBook
Language:English
Published: Oxford : Oxford University Press, ©2012.
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Call Number: K840 .B36 2012eb
 
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