Seduction by contract : law, economics, and psychology in consumer markets /
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, mislea...
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| Format: | eBook |
| Language: | English |
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Oxford :
Oxford University Press,
©2012.
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| Online Access: | Connect to the full text of this electronic book |
Internet
Connect to the full text of this electronic bookAvailable Online
| Call Number: |
K840 .B36 2012eb |
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| Call Number | Status | Get It |
| K840 .B36 2012eb | Available | |