Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force /
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunte...
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| Format: | eBook |
| Language: | English |
| Published: |
New York ; Oxford :
Oxford University Press,
2012.
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| Series: | Oxford studies in gender and international relations.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force. |
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| Physical Description: | 1 online resource (240 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0199933103 9780199933105 1280593865 9781280593864 9780199842834 0199842833 |