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Enlisting masculinity : the construction of gender in U.S. military recruiting advertising during the all-volunteer force /

Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the US military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunte...

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Bibliographic Details
Main Author: Brown, Melissa T., 1971-
Format: eBook
Language:English
Published: New York ; Oxford : Oxford University Press, 2012.
Series:Oxford studies in gender and international relations.
Subjects:
United States > Armed Forces > Recruiting, enlistment, etc. > History > 20th century.
United States > Armed Forces > Recruiting, enlistment, etc. > History > 21st century.
Advertising > Recruiting, enlistment, etc. > Social aspects > United States.
Masculinity in advertising > United States.
Masculinité dans la publicité > États-Unis.
BUSINESS & ECONOMICS > Advertising & Promotion.
Masculinity in advertising
Recruiting and enlistment
United States
1900-2099
Electronic books.
dissertations.
History
Academic theses.
Thèses et écrits académiques.
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Call Number: UB323 .B764 2012
 
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UB323 .B764 2012 Available