Marketing death : culture and the making of a life insurance market in China /

"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market...

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Bibliographic Details
Main Author: Chan, Cheris Shun-ching
Format: eBook
Language:English
Published: New York, N.Y. : Oxford University Press, ©2011.
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Call Number: HG9169 .C48 2011eb
 
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HG9169 .C48 2011eb Available